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BBVA
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These cookies are used to offer users relevant content, depending on whether they are customers or not. Whether the last logged in user belongs to a segment and what was the last visited segment. If you belong to a group, your global segment. If you are an employee. The types of products you have.
Encrypted customer login for the site catalyst. And the processes abandoned by the customer (forms, tools and contracts).
These cookies involve the processing of the user's personal data "IP address" in order to personalize the user's experience based on the geographical area from which he visits us and therefore, for example, show the content of the screens adapted to the corresponding co-official languages. |
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Adobe Target
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Create a unique token used by Adobe Target and test how it works. Boolean value to determine if a visitor accepts cookies.
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Turbine (mookie1.com)
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Automatically generate a unique ID in order to anonymously identify browsers and devices to provide specific product recommendations based on statistical and browsing data.
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Helpmycash
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These cookies have an advertising purpose. They contain a unique, randomly generated value that allows the platform to distinguish between browsers and devices. This information is used to measure ad performance and display targeted ads. |
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RocketFuel
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They contain a unique, randomly generated value that allows the platform to distinguish between browsers and devices. This information is used to measure ad performance and provide product recommendations based on statistical data.
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The Trade Desk
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They are used to target advertising based on content relevant to a user, improve campaign performance reporting, and avoid displaying ads that the user has already seen. They analyze browsing behavior, enable the processing of traffic statistics and distinguish unique users by assigning a randomly generated number. |
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In Lab y Linkedin
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They contain a unique randomly generated value that allows the platform to distinguish between browsers and devices. This information in turn allows for the management, in the most efficient way possible, of the advertising spaces. |
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Adobe Analytics
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MediaOptimizer and ID synchronization |
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Salesforce DMP
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As a processor of the DMP service it provides to BBVA, to analyze the consumer audience in order to design advertising campaigns best suited to their needs. As a Data Controller, use previously anonymized data to monitor and evaluate website usage and how Salesforce services are used and can be improved. |
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zeotap
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The purpose of these cookies is to allow the analysis of the performance of advertising campaigns, as well as to distinguish browsers and devices to select the ads shown by Adience Discovery.
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These cookies can keep their settings permanently. |
ADFORM
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Offer personalized advertising.
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- Let's discover together
- Patch Adams
A "fool" with overwhelming clarity of mind: it's about the doctor and clown Patch Adams. Coming from a military family, he grew up marked by the conservative American society of the 1940s. Ha passato l'adolescenza sentendosi dire che era “strano”, “stupido” e “poco virile”. Suo padre era un soldato e lui è cresciuto in un ambiente rigido e restrittivo: “La guerra e l'esercito hanno fatto a pezzi l'anima di mio padre”, afferma. Il giovane Patch non si sentiva a suo agio, finché un giorno assistette al leggendario discorso di Martin Luther King a Washington. Quel “I have a dream” cambiò per sempre la sua prospettiva. Decise che non avrebbe "mai più avuto una brutta giornata", che da allora in poi si sarebbe concentrato su umorismo, creatività, collaborazione e amore per gli altri. Alla fine degli anni '60, mentre stava per completare la laurea in Medicina, immaginò come sarebbe stato il suo ospedale perfetto in un modello di medicina alternativa. Patch Adams divenne famoso come il primo medico clown del mondo. Conosciuto come “il padre fondatore della terapia del sorriso”, la sua visione aperta, diversa, libera e creativa della medicina ha cambiato radicalmente il modello sanitario degli Stati Uniti. Attivista sociale, scrittore e spesso provocatore, nel 1972 ha fondato il Gesundheit! Institute, un centro medico comunitario con trattamenti innovativi basati sulla risata e l'umorismo. Nel 1998, Robin Williams recitò nel biopic “Patch Adams”, una storia sui suoi inizi come medico e sulle sue idee principali.
- Let's discover together
- Patch Adams